Down_Under Archives - Page 10 of 10 - Get Ahead Virtual Assistants Australia

How to create an editorial calendar

With so many options available to market your business online – from emails to blogs to social media – it can be difficult to keep up. But if you’re struggling to organise the content marketing for your business, there is a solution: the editorial calendar.

Editorial calendars have been around for decades. They were originally used in print media (e.g. newspapers, magazines) to keep track of articles through every stage of creation, from the initial idea to publication. Nowadays the editorial calendar can be applied to many different things, including every platform on which you market your business. In short, if you create content, it can go into an editorial calendar.

So how do you go about making one of these invaluable tools? Read on to discover everything you need to know about creating an editorial calendar.

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7 Valentine’s marketing ideas for small businesses

Valentine’s Day is big business – in fact, in previous years the UK has spent close to £1 billion on gifts and cards to celebrate this day of romance. So what is your small business doing to take advantage of the mid-February boom?

It might seem like the market is already flooded with big Valentine’s promotions, but there’s still plenty of room for small businesses to get involved. A strong Valentine’s marketing campaign can not only bring you new customers, but also give your regular customers a reason to return. And it’s not just about the loved-up couples – there are lots of exciting ways to market to Valentine’s cynics too!

Whatever your small business, there’s still time to pull together an effective Valentine’s marketing campaign. Ready to get started? Here are 7 of our top ideas.

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How LinkedIn video could become a key tool for your business

By April 2017, LinkedIn had reached half a billion members in 200 countries. That’s a huge universe of people based on just one website, providing a great opportunity to raise awareness of your business.

LinkedIn continues to innovate in order to remain relevant for their audience and rolled out live video from July this year. You can now post live video directly onto LinkedIn, in a similar way to how you would post video to Facebook using Facebook Live.

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5 tips for writing press releases that rock!

Writing press releases is a key part of PR.

Get your releases right and they’ll be published far and wide, but get them wrong, and they a) won’t generate the coverage that they deserve or b) you were hoping for.

It’s not possible to write all of your press releases in exactly the same way, but there are best practice techniques you can follow, like these:

1: THINK ABOUT HOW THINGS LOOK

Before we focus on the writing side of things, there’s just one small, but crucial thing I wanted to flag that has the potential to really impact how your press releases perform, and that’s how they’re presented.

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8 things a Virtual Assistant could organise for your business

Whether you are running your own business or working in one, it can easily feel as though there are never enough hours in the day. The ‘to-do’ list only seems to get longer. You dream of having a magic wand with which you could clear your desk and get things sorted.

What you might need is a top organiser to help you get things on track. A virtual assistant can do just that – taking on administration, social media management and marketing tasks to enable you to get back what you do best.

Here are 8 suggestions of things a virtual assistant could organise for your business:

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Could an office dog boost your productivity?

April is National Pet Month and up and down the UK thousands of people will be celebrating life with their pets. The National Pet Month charity aims to promote responsible pet ownership, make people aware of the mutual benefits of living with pets, increase public awareness of the role of pet care specialists and raise awareness of the value of working and assistance companion animals.

For some individuals, assistance dogs are a vital part of their life that enables them to get to work every day. For others, pets are simply a happy part of family life. So could an office dog (or cat or goldfish?) actually boost your productivity?

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5 things a Virtual Assistant can do for your Small Business

This Saturday 3^rd December is Small Business Saturday. Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to ‘shop local’ to support small businesses in their communities.

As a small business you can visit the website www.smallbusinesssaturdayuk.com and download and print free marketing packs and logos to advertise that you are part of the nationwide campaign. You can also get involved online by listing your business on their ‘Small Business Finder’ for free.

On social media you can get a free shout out for your plans for the day on Facebook, Instagram and Twitter, using the hashtag #SmallBizSatUK. Last year #SmallBizSatUK trended at number 1 all day on Small Business Saturday with over 100,000 tweets sent in support of the day, reaching more than 25 million people. That could provide fantastic exposure for your business.

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Three great benefits of outsourcing

How outsourcing can benefit your business

Get Ahead VA founder and owner Rebecca Newenham presented a seminar at The Business Show in Excel, London which discussed how outsourcing could benefit your business.

Her fact-packed presentation highlighted the growth and importance of the outsourcing industry, which delivers £21bn to the UK economy in added value.

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5 top tips for managing stress

April is Stress Awareness month which has been held every April since 1992. The American-led initiative is designed to increase public awareness about both the causes and cures for our modern stress epidemic.

Many of our clients are all too familiar with stress. Managing your own business can be hugely empowering but it can also lead to significant levels of stress. Everything falls directly on your shoulders. You must be sales person, accountant, marketer, inventor, customer service, production – everything at once. Your personal wealth and wellbeing rests directly with you and if you employ others theirs does too. Salaries and bills must be paid out every month – regardless of what income has come in.

Here are our top tips for managing stress and restoring a healthy balance at work and home: (more…)

Down_Under

How to create an editorial calendar

7 Valentine’s marketing ideas for small businesses

5 tips for writing press releases that rock!

Writing press releases is a key part of PR.

8 things a Virtual Assistant could organise for your business

Could an office dog boost your productivity?

5 things a Virtual Assistant can do for your Small Business

Three great benefits of outsourcing

5 top tips for managing stress

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