What is strategic networking and why is it important for my business?

Strategic networking is an important part of the toolkit of our regional directors. Get Ahead is well established in its hometown of Guildford, and the first job our new franchisees face is to spread the word in whatever new locality we are expanding into, from Leeds, South Yorkshire and the Wirral to the branches in the Midlands and the Home Counties.

Here is how strategic networking works for Get Ahead – could it work for your business too?

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5 unconventional marketing ideas for you to try

Unconventional marketing gets noticed. Most people hit “skip ad” on YouTube, but those same people might watch it to the end if it really caught their eye. That said, going completely over the top can be dangerous – it’s important to keep our marketing under control or we’ll end up promoting the mistake not the product. Fortunately, our marketing VAs know just how far to go. Here are five of their ideas that are unconventional enough to get noticed, and have solid business sense behind them as well.

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Know your buyers – put your customers at the heart of your business strategy

Looking after customers is important for any business, and using your marketing strategy to attract new customers is important.  But in truth, your existing customers are more valuable to your business than your new ones. This is because an existing customer already knows and trusts your brand and is highly likely to buy from you again. It is also a lot more cost-effective to retain an existing customer than to acquire a new one.

In this blog, we look at why customer-focused strategies work, and which customers you should target.

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