Video production for social media

According to a recent survey of social media trends, video is where it’s at. Research shows that two-thirds of social media users feel that short-form videos are the most engaging form of social media content. Video production for social media means you’ll be creating engaging content to boost your following and strengthen your brand. If that’s something your business could benefit from, read on for some fresh ideas.

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What are the benefits of scheduling social media content?  

When you outsource social media content to Get Ahead, your new social media manager will often use a scheduling platform. Scheduling platforms like Hootsuite and Buffer help us keep up a consistent presence on social media channels and definitely make life easier. However, there are some pitfalls to avoid too – our social media managers know them all and they thought they’d be useful to share!

In this blog, we look at the benefits of scheduling social media content, and note the pitfalls to avoid.

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How do I create a social media strategy and why does it matter?

Social media strategy is essential if you want to take your business channels to the next level. If you have a small business you’re planning to scale up, social media is a great tool to help you reach new customers. And it’s well worth investing in social media strategy to increase your chances of getting the results your business deserves.

In this blog, we look at why a strategic approach is important, and what you should consider when you’re planning future social media posts.

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Stay safe online – social media safety for businesses

Online safety is an issue for everyone. Sometimes, very sadly, it makes the headlines, with vulnerable teenagers unable to escape social media’s darker side, or celebrities falling prey to trolls or cancel culture.

If you’re reading this, you’re probably not a vulnerable teenager or a celebrity. But social media safety is important for business owners too. In addition to protecting your identity and mental health, business owners are in a strong position to set a good example with relevant content, moderate views and helpful advice.

Let’s take a closer look at online safety for business owners.

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Five social media ideas for spring

Spring is sprung! Just seeing the daffodils come up makes us all feel better, even if the clouds can’t decide whether to come or go. If you run a business, why not tap into the energy of springtime and shake up your social media?

Our social media managers shared five of their favourite ideas:

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