Digital marketing – what are “listeners” and why are they important?

In these days of digital marketing, it’s easy to get bogged down in numbers. How many impressions, likes, comments and shares did you get on social media? How many people read your blog, and how long did they spend on the page? And did you get the stats you hoped from your email marketing campaign?

However, there are a lot of people out there who are listening, but only quietly. Their journey to conversion is different, and not as easy to measure, but it doesn’t mean it isn’t happening.

In this blog, we explore “listening” and why marketers should be aware of it.

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Seven great ideas for email marketing

Email marketing is a great tool. If you’re on the Get Ahead mailing list, you’ll be used to receiving our monthly messages. But you might not know how much effort has gone into refining our emails over the years! We love our current structure, but we know it’s always good to be open to different ways of communicating.

In this blog, we share seven of our favourite ideas for email marketing.

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5 tips to beat procrastination

Procrastination is the thief of time. So many of us sit down at our desks with the best of intentions, then put off doing the important jobs that will drive our businesses forward.

But it doesn’t have to be this way. We can beat procrastination and spend our working time productively. For this blog, we’ve gathered together some of our favourite tips for beating procrastination.

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Are you really being productive? Three ways to work smarter, not harder.

One of the biggest working trends during the pandemic was the 50-hour week, with homeworkers not knowing when to stop, or not feeling confident that they’d “done enough.”

But working a fifty-hour week should be a warning sign. No matter how determined you are, you cannot be productive for fifty hours of your week. It’s not good for you, and it puts pressure on your colleagues and family too.

Another lesson to come out of the pandemic is that life is precious. Flexibility is important to us at Get Ahead – most of the team have families, interests, pets and more and we don’t inefficient working to rob us of our time with them.

It’s time to work smarter, not harder.

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How to create a business growth plan for a seamless scale-up

A while ago, your business was a start-up. But now it’s a scale-up. How do you know? Well, if you’re turning away clients or customers because you don’t have the capacity, it could be time to scale up your business so that you can meet demand. And if you’re already reaching your goals easily, scaling up will give you greater profits as well as a greater challenge.

To ensure a seamless scale-up, it’s a good idea to write a business growth plan. In this blog, we look at how to write an effective business growth plan and what information you should include.

Decide how far you want to take the business during this phase

Theoretically, the sky is the limit when it comes to business growth. However, when you’re planning, it’s much easier, smarter and more effective to pin down how far you want to take the business over the next period, and how you’re going to do it. This will help you to stay focused, and means you only say yes to business that is going to take you in your planned direction.

Choose your growth indicators carefully

It’s also a good idea to decide how you’re going to measure the business growth. Scaling up your business may well require investment, such as new team members and new equipment, which will affect your overall figures. Remember to break your figures down. Look at the increase in business, but also calculate how much it will cost to get you there. Consider whether those sums add up.

You might also like to consider whether you’re only going to measure growth in financial terms, or include other factors too. Depending on your business, you might like to include customer satisfaction or improved turnaround times. Non-financial indicators help you identify strengths and weaknesses, and develop strategies for the future.

Identify how to move your business forward, and what you need to achieve it

Once you’ve decided how far to take your business in the next year, it’s time to think about how you’re going to do it. You might choose to launch a new product or service to appeal to a new market. Alternatively, you might develop what you already offer in order to retain existing customers and upsell to them. You might keep doing exactly what you do now, only in more locations. We chose to franchise Get Ahead and it proved to be the right move for our business.

Whatever approach you choose, you’ll have to research your additional direction, market it, produce it and sell it. You might even need to consider rebranding, or using different channels to connect with a different type of client.

You can read more about launching new products here.

Be ready to react

Depending on the sort of business you have, external factors might affect your business growth. For example, all businesses learned a lot from the coronavirus pandemic. While covid brought some businesses to their knees, it also created opportunities for others.  

If you operate internationally, for instance, your work could be affected by exchange rates. If you have a complex supply chain, your products and prices could be affected by market fluctuations.

Difficult situations can create new opportunities too. We all know that Zoom grew enormously during the pandemic, but did you know that Marks and Spencer helped develop the UK’s World War II rationing strategy? Unexpected need for your product, service or expertise could help your business grow.

Savvy business owners incorporate flexibility into their business growth plans, to ensure they are ready to react to changing situations.

Business development for scale-up businesses

We love helping businesses make the move from start-up to scale-up. To find out more about how we can help you grow your business, contact your local regional director.

Ideas for effective business expo promotions

Promotions, competitions and giveaways can create a real buzz around your business expo stand, both in the real world and online. However, it’s important to put thought into your promo so it works for your business and isn’t just a gimmick.

In this blog, we look at how to plan promos and pass on some ideas that work too!

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What are hybrid events and how does Get Ahead support them?

A hybrid conference or meeting is one which is held both in person and virtually. More conference organisers are choosing this approach since the pandemic showed us all the possibilities of remote and hybrid working. Get Ahead have been offering Zoom services since the 2020 lockdown, continually refining our approaches to provide a streamlined service and successful outcomes.

Let’s take a closer look….

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