Meet the expert: Britt

Graphic Design | Marketing | Photography

  • Britt is an experienced photographer with a background in graphic design and marketing. 
  • Working for several years in a project coordinator role for a printing company she has great attention to detail and is adept at multitasking and problem-solving to ensure projects are completed on time and to the specifications of the brief. 
  • Holding a Business degree with majors in marketing and leadership & management, and an interest in social media marketing, Britt wants to help small business owners with the marketing tasks they don’t feel they have the time for.

Video production for social media

According to a recent survey of social media trends, video is where it’s at. Research shows that two-thirds of social media users feel that short-form videos are the most engaging form of social media content. Video production for social media means you’ll be creating engaging content to boost your following and strengthen your brand. If that’s something your business could benefit from, read on for some fresh ideas.

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Outsource branding for a fresh approach– don’t be afraid to rebrand.

Outsource branding and benefit from a different perspective on your business. The decision to rebrand may feel like a big step and a risky one. However, in the long run, it’s usually better to change your brand and strengthen it than to try and muddle along with something that isn’t fit for purpose.

In this blog, we look at how you know you need to rebrand, the advantages of rebranding and why the decision to outsource branding can help.

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How does web design work in practice? Five steps to a great website.

Many business owners know they need a new website, but feel daunted at the prospect of starting from scratch. Fortunately, our experienced web designers are here to help. Our web experts will see you safely through the whole process, keeping you on track and delivering results you’ll love.

When you’re updating your website or starting a new one from scratch, you’ll usually end up working with a team of our virtual experts, made up of marketing managers, copywriters, graphic designers and web designers. We can also work alongside your in-house team or preferred freelancers.

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Why is good web design important?

Good web design is important because your business website is an online reflection of your business. To be effective, its design, content and functionality all need to work well and look professional.

Let’s take a closer look at our top five reasons why good web design is important.

Why is good web design important?

Good web design is important for lots of reasons. Here are our top five:

  1. Practicality

Form follows function. Even the most gorgeous website has got to work properly to help you attract and retain customers. People visiting it are likely to be your clients, customers – the people who spend their money with you and help your business grow. This means that your website needs to help them do that. Your contact page needs to work. If you sell through your website, choose quality ecommerce software to make it easy for buyers. Videos should run smoothly, calendar links for booking inquiries should be clear and instinctive. A good web designer will also consider SEO to increase your website’s chances on search engines.

  1. Communicating your message

A good website communicates what your business does and why it’s different from the competition. A bad website might share confused, inconsistent messages that sow doubt in users’ minds. But with good web design, you can talk to your customers in their language, creating a world they identify with and encouraging them to convert.

You can use your website to communicate your message by creating fresh, unique content like blogs and videos. The main pages should be on-brand and customer-focused. Keep the end-user in mind and the rest should follow easily.

  1. Building trust in your brand

Good web design is also an important way of building trust in your brand. A well-designed website that looks professional and functions well will help show your customers that you are a serious business who can deliver what they need. Building a base of customers and clients who trust your business is an important step towards becoming a market leader.

  1. Increasing your reach

A website with good design is worth sharing. If your existing customers choose to share pages from your website on social media, good design helps. They won’t want to share a basic-looking page that doesn’t include a link preview. Instead, they’ll share great design that shows their own followers what a good choice they made.

  1. Converting customers

Ultimately, through communication, building trust and increasing your reach, your well-designed website will convert customers. Good design reflects both your business and your community, helping you to connect with your ideal customer – the ones who will buy from you time and again.

Outsource your web design to Get Ahead

Get Ahead’s team of virtual experts features several experienced web designers, all ready to upgrade your website and take your business to the next level. To find out more, contact your local regional director today.

Should I use ChatGPT for my business?

ChatGPT is a hot topic at the moment. Businesses are considering whether it could make their lives easier. And skilled content creators are wondering if they’re about to be replaced by a bot. We’ve noticed that savvy business users are weighing up the pros and cons, working out where ChatGPT is the right solution and identifying where a real person will do a better job.

Let’s take a closer look.

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What are the benefits of scheduling social media content?  

When you outsource social media content to Get Ahead, your new social media manager will often use a scheduling platform. Scheduling platforms like Hootsuite and Buffer help us keep up a consistent presence on social media channels and definitely make life easier. However, there are some pitfalls to avoid too – our social media managers know them all and they thought they’d be useful to share!

In this blog, we look at the benefits of scheduling social media content, and note the pitfalls to avoid.

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How do I create a social media strategy and why does it matter?

Social media strategy is essential if you want to take your business channels to the next level. If you have a small business you’re planning to scale up, social media is a great tool to help you reach new customers. And it’s well worth investing in social media strategy to increase your chances of getting the results your business deserves.

In this blog, we look at why a strategic approach is important, and what you should consider when you’re planning future social media posts.

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Business resolutions – three ways to shake off negativity and embrace the new year

2022 has been quite a year! With war in Ukraine, price rises, loads of industrial action and three prime ministers, very few businesses will have experienced completely plain sailing. But sweet are the uses of adversity. Here at Get Ahead, we’ve learned a lot about ourselves and our business. We’ve seen interesting opportunities arise and we’re already feeling positive about what 2023 has to offer.

In this blog, we look at how businesses can learn from mistakes and find exciting opportunities to take them into the new year.

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