Outsource digital marketing to support your well-being business 

Outsource digital marketing and you could see a real difference in your online presence. 

Getting your business out there can be tough if you work in the well-being industry. Your diary is so busy with appointments that it’s hard to find time to blog or post on social media. Equally, your expertise might lie in hairdressing, manicures or reflexology, rather than marketing. That’s no bad thing – everyone can do something but no one can do everything. 

How automation helps business is a common question at the moment. Automation, bots and AI seem to be everywhere, but are we using them in the right way to take our businesses to the next level?

This blog looks at how automation can streamline your processes and drive business growth.

Fortunately, outsourcing can be a time and cost-efficient way to market your business, especially when you don’t have time to do it yourself.

In this blog, one of our digital marketing experts explains the advantages of social media for the health and beauty industry and shares her top online marketing ideas. 

Why does outsourcing digital marketing help health and beauty businesses?

Outsourcing digital marketing is a great solution for businesses like yours. Many people seeking health and beauty treatments start with the internet – often, it’s social media that has given them the idea to have the treatment in the first place.   

With a ready-made online community, it’s important to find your own way to tap into it. Marketing your wellness or beauty expertise online is a great way to connect with new audiences and grow your business. Make it personal – what you do is all about trust and building relationships with clients. Don’t be afraid to be yourself! 

Here are some of my favourite ideas for marketing your wellness business online:

  1. Share before and after pictures

Instagram and Facebook are both fantastic platforms to share before and after pictures. If you’ve transformed a client’s look, show how they used to look and how they look now. And if your business is about feeling good rather than looking good, sharing a testimonial about how much better a client feels now can send a powerful message too. 

  1. Build your community of people in the know

Everyone wants to find their tribe so why not build a community of your clients? These will be people who know what makes your services different and come to you time and again. When would-be customers see the interactions, in-jokes and generous sharing of tips and advice, they’ll want to join in too. 

Build a community by tagging clients and asking questions that encourage discussion. Remember to reply to comments and thank anyone for sharing their own top tips. You can also promote your community to use specific hashtags. This will make your brand available to a wider audience, as well as show those beyond your community that you do what you say you do. 

  1. Create and share videos

A great way to show people what you do is to create videos and share them on your website, social channels and via your newsletter. A video can help a potential client know what to expect from a session or treatment with you. It’s also one of the best ways to get your personality across – really important for health and beauty businesses where trust and a personal connection matter. 

  1. Sign up for a Google My Business page

Google My Business is a free service where your business will appear when someone searches for what you offer within your local area. This is a brilliant opportunity for businesses offering in-person treatment – they can increase their online visibility and reach more customers. Find out more about Google My Business here. 

  1. Send out a regular newsletter

A newsletter is a great place to share news, offers and top tips. Encourage readers to open it by putting a special offer inside, or sharing some helpful information that will help them get more from their sessions with you. Depending on what your business offers, you might like your newsletter to be for “members only” – people who have paid to receive regular wellness advice, health challenges or seasonal beauty tips from an expert. 

  1. Sell your products

Facebook and Instagram both have selling features, enabling you to sell products online. If you make your own health and beauty products, you can use social media as an extension of your E-commerce website. Alternatively, your business might be a named stockist of a particular cosmetics brand. And if your business is about fitness, why not use your social channels to sell yoga mats or performance clothing? 

Outsource digital marketing to Get Ahead

If you like the sound of these suggestions, we’d love to help you make the most of them! By outsourcing your social media management, newsletters, and other digital marketing tasks, you can achieve the desired outcomes for your business while staying focused on serving your clients. 

To find out more, visit our contact page and book a discovery meeting. We’d love to help you take your business to the next level.