Lead generation services – outsource your cold calling

Lead generation services can take a lot of pressure off business owners. Outsource your cold calling and focus on all the reasons you founded your business in the first place.

In this blog, we look at why savvy business owners outsource their cold calling and what advantages lead generation services bring to growing businesses.

Why outsource your cold calling?

To put it bluntly, most people hate cold calling. If you’re reading this, you’re probably one of them. Unless you’re one of the tiny percentage of people who thrive on it, cold calling is probably something you dread, procrastinate about and aren’t very effective at.

Fortunately, help is at hand! When you outsource your cold calling, you pass the job onto someone who enjoys it and takes pride in doing it well. We have a number of these lead generation experts in our active team. Not only do they enjoy picking up the phone to talk to a new person about a new product, but they also use a strategic approach. This increases the chances that the call will be effective, building a new relationship and ultimately converting a new client.

A strategic approach to lead generation

Our lead generation and cold calling experts start by creating a list of likely leads, or auditing an existing list. This means that each call is more likely to generate new business for you. It’s better to make ten effective calls than twenty ineffective ones.

To refine the list, they’ll discuss your goals with you to maximise results. For example, you might have an established product that you want to sell to a different market. They’ll find the right language to connect with that different market, highlighting the most appealing advantages. Suppose your business makes ecommerce software and your existing supermarket clients’ priorities are reliability and the bottom line. But now you want to offer it to the luxury retail sector, whose priorities might be attention to detail and fantastic customer service. Your cold calling expert would shine a spotlight on these additional advantages in a strategic approach to lead generation.

They’ll also want to talk to you about your business, products and services before they start. This equips them to answer questions and act as an extension of your in-house team. This will help build trust in the person receiving the call, establishing a good foundation for future working and collaboration.

Lead generation services from Get Ahead

If you think your business could benefit from outsourcing cold calling, we can help. Our experienced lead generation experts love supporting businesses to get to the next level, promoting good business development and taking the pressure off owners like you. To find out more, contact your local regional director today.