Outsource web design and fall in love with your website again

Outsource web design and benefit from a fresh pair of eyes, expert knowledge and a quick turnaround.

The internet revolutionised the way we do business, but it has also raised the bar in marketing. Now every website needs a website, and every website needs maintaining. Fortunately, our web experts are here to help! They’ve pooled their three favourite ideas for improving your website without going back to the drawing board. Here are some little changes that could make a big difference.


How does web design work in practice? Five steps to a great website.

Many business owners know they need a new website, but feel daunted at the prospect of starting from scratch. Fortunately, our experienced web designers are here to help. Our web experts will see you safely through the whole process, keeping you on track and delivering results you’ll love.

When you’re updating your website or starting a new one from scratch, you’ll usually end up working with a team of our virtual experts, made up of marketing managers, copywriters, graphic designers and web designers. We can also work alongside your in-house team or preferred freelancers.


Why is good web design important?

Good web design is important because your business website is an online reflection of your business. To be effective, its design, content and functionality all need to work well and look professional.

Let’s take a closer look at our top five reasons why good web design is important.

Why is good web design important?

Good web design is important for lots of reasons. Here are our top five:

  1. Practicality

Form follows function. Even the most gorgeous website has got to work properly to help you attract and retain customers. People visiting it are likely to be your clients, customers – the people who spend their money with you and help your business grow. This means that your website needs to help them do that. Your contact page needs to work. If you sell through your website, choose quality ecommerce software to make it easy for buyers. Videos should run smoothly, calendar links for booking inquiries should be clear and instinctive. A good web designer will also consider SEO to increase your website’s chances on search engines.

  1. Communicating your message

A good website communicates what your business does and why it’s different from the competition. A bad website might share confused, inconsistent messages that sow doubt in users’ minds. But with good web design, you can talk to your customers in their language, creating a world they identify with and encouraging them to convert.

You can use your website to communicate your message by creating fresh, unique content like blogs and videos. The main pages should be on-brand and customer-focused. Keep the end-user in mind and the rest should follow easily.

  1. Building trust in your brand

Good web design is also an important way of building trust in your brand. A well-designed website that looks professional and functions well will help show your customers that you are a serious business who can deliver what they need. Building a base of customers and clients who trust your business is an important step towards becoming a market leader.

  1. Increasing your reach

A website with good design is worth sharing. If your existing customers choose to share pages from your website on social media, good design helps. They won’t want to share a basic-looking page that doesn’t include a link preview. Instead, they’ll share great design that shows their own followers what a good choice they made.

  1. Converting customers

Ultimately, through communication, building trust and increasing your reach, your well-designed website will convert customers. Good design reflects both your business and your community, helping you to connect with your ideal customer – the ones who will buy from you time and again.

Outsource your web design to Get Ahead

Get Ahead’s team of virtual experts features several experienced web designers, all ready to upgrade your website and take your business to the next level. To find out more, contact your local regional director today.

Six ways to keep your computer system safe

IT breaches are nearly always serious. No business can afford to compromise data security or risk losing trade because of a computer virus.

In this blog, we look at some of the ways businesses of all sizes can protect their computer systems from hacking, data breaches and other problems. Some of these responsibilities are for management; others are good habits that everyone should get into.

IT responsibilities for management

  1. Back up your data

When all your data can only be accessed through one means, it could get lost. This could prevent you from accessing it when you need it. It’s not just about where on your hard drive or the cloud your data is stored, it’s also about what you could use to access it if there were a power cut. Protect your business by backing up your data.

  1. Pay for the right software and anti-virus protection

The business version of standard software sometimes costs more, but it is worth it. Make sure you’re using the right package for the size of your business – this will enable your whole team to access the same system which is more secure than separate arrangements. Depending on what your business does, it might be worth investing in bespoke software.

Anti-virus software is essential for anyone who uses a computer for their business. If your computer falls prey to a virus, you won’t be able to use it and it could cause problems for your business. Employers should consider purchasing anti-virus for everyone on their payroll – this way, you can be sure everyone has the right software and there are no weak links in your cyber-security chain.

  1. Close accounts when staff members move on

It’s important that ex-employees no longer have access to your systems after they leave your business. They may not do anything wrong themselves, but the more people who have access to your systems, the bigger the risk that the system could be hacked or data breached.

IT responsibilities for individuals

All your employees should follow IT best practice so they don’t compromise your systems. Create a positive culture where it’s easy for employees make the right choice and where they value the responsibility you give them. And if you work on your own, these security tips should be no-brainers.

  1. Use strong passwords

Whatever software and hardware you use for work, you should use strong passwords and change them frequently. It’s also important that you use different passwords for different applications.

  1. Consider who else can access your computer

Remember to lock your screen when you’re away from your desk so no unscrupulous person can get at the information or pose as you online. Take care too if you’re working in a public place like the train or a coffee shop – it’s very easy for others to see what’s on your screen.

  1. Don’t use personal accounts for work

Most of us have a personal email account and social media profiles, but these will not be as secure as those we use for work. Remember, never send work emails from your personal account in case you compromise security. If you need to, talk to your IT support about accessing your work email and server from home so you always have the tools you need.

Outsourced support for IT safety

Get Ahead provides outsourced support for businesses of all sizes. We can help you find the right software for your needs and keep your information secure and compliant. Our diary managers can help you stay on top of updates and software contract renewals, and our communications experts can help you get the message through to your team. To find out more, contact your local regional director.

Why do web agencies outsource back-office support?

Get Ahead exists to provide back-office support for busy businesses. Since our foundation in 2010, we’ve supported a wide variety of businesses, including web and digital agencies. As an agency ourselves, we understand the importance of a consistent culture throughout the organisation, even when the work is delivered remotely.

In this blog, we look at what kind of work digital agencies might choose to outsource and how it could benefit the business as a whole.


How Get Ahead supplements web agencies’ client delivery

Regular clients and followers of our blog will know that Get Ahead are business outsourcing experts, providing support to organisations of all sizes. But did you know we can also help you deliver your client work? Our web agency clients find white labelling a particular advantage, with Get Ahead’s virtual experts stepping in to deliver work like:


What are business websites used for? Create a website that delivers on your objectives

By Mark Rawson

Most businesses need a website, or so we are told. But it’s not enough to simply have a website – it should deliver against your business objectives, as South Yorkshire web designer Mark Rawson explains. 

How do I choose the most effective website for my business?

I believe it’s important to start from your business objective. By identifying what it is you intend to achieve, you and your web developer can decide how to create the most effective website. 


Landing pages and automated newsletters – how a VA can help

Our West Yorkshire franchise has recently had a number of requests for support with landing pages and newsletter automation. Landing pages are great for increasing conversions, and newsletters are a great communication tool. Best of all, once your automation is set up, it’s easy for you, your team or your virtual assistant to run email marketing campaigns without having to start from scratch each time.

In this blog, we look more at landing pages and automated newsletters, and how virtual assistants can help you.


5 common business website problems

Having a website is an essential part of running a business, whether you’re a one-person operation or a larger company. Your website doesn’t need to be big, complicated or flashy – it just needs to be clear and usable for your customers. 

However, for most of us, building a website is new territory, and there are all sorts of pitfalls that you can fall into when setting one up. If you want to make sure you haven’t made any glaring mistakes, now is a great time to give your website a quick health check – here are 5 common problems with business websites, and how to fix them. 


5 ways a virtual assistant can help you during lockdown

Virtual assistants can provide invaluable services to businesses at the best of times, and especially so right now, when many people need extra support to keep their businesses running smoothly during lockdown. Remote, flexible working is the comfort zone of the virtual assistant, and that’s why we’re well placed to help you adapt to these extraordinary circumstances. Want to know more? Here are 5 key ways a virtual assistant can help you during lockdown.