How to create an editorial calendar

With so many options available to market your business online – from emails to blogs to social media – it can be difficult to keep up. But if you’re struggling to organise the content marketing for your business, there is a solution: the editorial calendar.

Editorial calendars have been around for decades. They were originally used in print media (e.g. newspapers, magazines) to keep track of articles through every stage of creation, from the initial idea to publication. Nowadays the editorial calendar can be applied to many different things, including every platform on which you market your business. In short, if you create content, it can go into an editorial calendar.

So how do you go about making one of these invaluable tools? Read on to discover everything you need to know about creating an editorial calendar.

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7 Valentine’s marketing ideas for small businesses

Valentine’s Day is big business – in fact, in previous years the UK has spent close to £1 billion on gifts and cards to celebrate this day of romance. So what is your small business doing to take advantage of the mid-February boom?

It might seem like the market is already flooded with big Valentine’s promotions, but there’s still plenty of room for small businesses to get involved. A strong Valentine’s marketing campaign can not only bring you new customers, but also give your regular customers a reason to return. And it’s not just about the loved-up couples – there are lots of exciting ways to market to Valentine’s cynics too!

Whatever your small business, there’s still time to pull together an effective Valentine’s marketing campaign. Ready to get started? Here are 7 of our top ideas.

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How LinkedIn video could become a key tool for your business

By April 2017, LinkedIn had reached half a billion members in 200 countries. That’s a huge universe of people based on just one website, providing a great opportunity to raise awareness of your business.

LinkedIn continues to innovate in order to remain relevant for their audience and rolled out live video from July this year. You can now post live video directly onto LinkedIn, in a similar way to how you would post video to Facebook using Facebook Live.

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5 things a Virtual Assistant can do for your Small Business

This Saturday 3rd December is Small Business Saturday.  Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to ‘shop local’ to support small businesses in their communities.

As a small business you can visit the website www.smallbusinesssaturdayuk.com and download and print free marketing packs and logos to advertise that you are part of the nationwide campaign.  You can also get involved online by listing your business on their ‘Small Business Finder’ for free.

On social media you can get a free shout out for your plans for the day on Facebook, Instagram and Twitter, using the hashtag #SmallBizSatUK.  Last year #SmallBizSatUK trended at number 1 all day on Small Business Saturday with over 100,000 tweets sent in support of the day, reaching more than 25 million people.  That could provide fantastic exposure for your business.

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