How to create an editorial calendar
With so many options available to market your business online – from emails to blogs to social media – it can be difficult to keep up. But if you’re struggling to organise the content marketing for your business, there is a solution: the editorial calendar.
Editorial calendars have been around for decades. They were originally used in print media (e.g. newspapers, magazines) to keep track of articles through every stage of creation, from the initial idea to publication. Nowadays the editorial calendar can be applied to many different things, including every platform on which you market your business. In short, if you create content, it can go into an editorial calendar.
So how do you go about making one of these invaluable tools? Read on to discover everything you need to know about creating an editorial calendar.