Five social media ideas for spring

Spring is sprung! Just seeing the daffodils come up makes us all feel better, even if the clouds can’t decide whether to come or go. If you run a business, why not tap into the energy of springtime and shake up your social media?

Our social media managers shared five of their favourite ideas:

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Five spring cleaning jobs for small businesses

There’s nothing quite like a good clear out. When we’ve tidied our files and done some general business housekeeping, we all feel better and work more efficiently. We can easily find what we need – every computer file is in the right folder and all the pens in the pen pot work!

Spring cleaning is easier if we break it down into manageable chunks. Here are five separate areas to approach when we’re spring cleaning our businesses:

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Social media for small businesses – long-term solutions

Social media management is one of our most popular services. Why? Because so many small businesses struggle to keep up with social media for the long term. Many business owners start off with excellent resolutions and invest in high-powered scheduling tools, but little by little, the social media tails off and ceases to be a priority.

So, to make life a bit easier, we thought we’d share some of our ideas for keeping on top of social media. Here they are:

  • Approach social media strategically

The internet has increased the pace of life significantly. It’s all too easy to rush at social media in a panic, thinking, “I’ve got to post daily!” “I’ve got to be on every platform!” But the truth is, you’ll see better results if you think strategically. Ask yourself what you want to get out of this. Consider what successful social media looks like for you and your industry.

When you’ve answered these questions, it’s much easier to feel positive about your social media. Knowing what direction you’re trying to steer in will make you feel more focused. It’s also easier to plan posts when you have a strategy to guide you.

  • Plan your posts

Now you know what results you want to see on your Facebook page, think about how to achieve them. What gets your small businesses like yours the best traction? Special offers? Life quotes? Videos? Conversations? Write down the answers.

Now write down other ideas. What can you mix your content up with? Consider sharing a link to your own blog, or a Facebook memory, or an article from elsewhere in your sector. The BBC website is a good, not-for-profit resource for external content, free to read and watch and generally “trusted.”

It’s a lot easier to think of several posts at once rather than starting from scratch every time. Put yourself in the right frame of mind and you’ll be surprised how many ideas you can come up with. 

  • Space out your posts

We’d all love to be posting three times a week, but that can be a tall order. On balance, it’s better to post less frequently but keep it up, than post daily for a month then crash and burn. Consider scheduling just one post a week to start with – if your planning exercise gave you twelve ideas, that’s three months’ worth of content! You can always flesh out your weekly social media schedule with spontaneous phone photos uploaded to Instagram, or a “today our team did this…” post on LinkedIn. But even if you don’t get time for extras, your weekly post will roll out as scheduled and no more than seven days will elapse before the next one.

Outsource your social media

Of course, if social media just doesn’t feel like a priority to you, the best solution is to outsource it. Let one of Get Ahead’s social media experts manage your online presence with regular, on-brand posts. To make it even easier, we have put together a series of social media packages. We offer a range of options from a basic starter package, to an in-depth programme with follower management and regular blog writing.

If that sounds good to you, check out our social media packages here and simply get in touch when you’re ready to get ahead.

PS – if you found this blog useful, you might also like Ten realistic social media ideas for small businesses – Get Ahead VA

Why you should be consistent on social media, and how to do it

LinkedIn always goes a bit quiet over Christmas, with many of us closing for business until New Year. When we all reopened for business, however, Get Ahead hit the ground running and we were pleased to see our first posts of the year getting good traction. Our social media managers are always encouraging Get Ahead clients to be consistent in their posts and we’ve seen for ourselves that it works in practice. In this blog, we look at why it works and how to achieve it for your business.

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Digital detox for business owners

The idea of doing a digital detox – i.e. stepping away from technology to focus on real-life hobbies and in-person interactions – can seem challenging at the best of times, and especially so now, when we have even fewer opportunities for face-to-face quality time. But taking a digital detox could be even more important right now: since we’re being forced to spend so much time online, to do our work and stay in touch with our loved ones, the time we spend offline has become even more precious.

If you’re a business owner, you might be finding it particularly difficult to cut down on your screen time, as this may be the only way for you to communicate with your employees, network with others in your field, and promote your business to customers. After all, you can’t just put your phone in a box and stop checking your emails when you have a business to run! The good news is that a digital detox is still possible for you – here are some things you can do to give yourself a break from the screens, and to use them more mindfully when you need to.

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5 ways a virtual assistant can help you during lockdown

Virtual assistants can provide invaluable services to businesses at the best of times, and especially so right now, when many people need extra support to keep their businesses running smoothly during lockdown. Remote, flexible working is the comfort zone of the virtual assistant, and that’s why we’re well placed to help you adapt to these extraordinary circumstances. Want to know more? Here are 5 key ways a virtual assistant can help you during lockdown.

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4 reasons to get your staff on LinkedIn

As a business owner, you probably already have a Company Page on LinkedIn, and you use it to share content, find contacts and get the word out about your business. But did you know that you can build your business’ social media presence by encouraging your staff to sign up too?

Of course, you can’t demand that your staff actively promote your business on their personal LinkedIn pages, but you can explain the benefits of doing so and provide some guidance that will help them to advocate for the business if they want to. To get you started, here are 4 reasons why it can be useful to link up with your employees on LinkedIn.

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How to build a beautiful company Instagram

Instagram is an ideal social media platform for many businesses, especially if you have a strong visual brand or physical products to promote, and it has the potential to bring you lots of interest and a substantial following. So how can you go about building a beautiful, recognisable profile? Here are 5 key things you should think when building your company Instagram account.

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Pinterest for business

Social media is a vital tool for modern businesses, but with so many platforms to choose from, how can you know which one is right for you? We’re here to help – each month we’ll focus on one social media platform and examine how it can help your business grow and connect with an online audience. This month, we’re looking at Pinterest.

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YouTube for business

Social media is a vital tool for modern businesses, but with so many platforms to choose from, how do you know which one is right for you? We’re here to help – each month we’ll focus on one social media platform and examine how it can help your business grow and connect with an online audience. This month, we’re looking at YouTube.

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