Service Spotlight: PR

Get Ahead VA offers a wide range of business and marketing services. In our Service Spotlight, we take a closer look at one of these and show you how our virtual assistants can help you and your business. This month, we’re looking at PR.

What is PR?

PR stands for ‘public relations’, and it covers all the activities your business does to spread information, build relationships and present a positive image of itself to the world. In practice, this means communicating with the media, building a reputation through social media or organic marketing campaigns, managing internal communications, and running damage control if something goes wrong.


The truth about Press Releases

Press releases are a fundamental part of media relations work and one of the main ways you can share your news with journalists.

But unless you work in PR or comms, knowing how they exactly work and what they can actually achieve is somewhat of a mystery. For instance, just because you’ve issued a release to the media, doesn’t necessarily mean you’re going to get any coverage.

In this blog, former journalist and Get Ahead VA team member, Sanina Kaur, sheds some light on the world of press releases.


5 tips for writing press releases that rock!

Writing press releases is a key part of PR.

Get your releases right and they’ll be published far and wide, but get them wrong, and they a) won’t generate the coverage that they deserve or b) you were hoping for.

It’s not possible to write all of your press releases in exactly the same way, but there are best practice techniques you can follow, like these:


Before we focus on the writing side of things, there’s just one small, but crucial thing I wanted to flag that has the potential to really impact how your press releases perform, and that’s how they’re presented.