Writing press releases is a key part of PR.
Get your releases right and they’ll be published far and wide, but get them wrong, and they a) won’t generate the coverage that they deserve or b) you were hoping for.
It’s not possible to write all of your press releases in exactly the same way, but there are best practice techniques you can follow, like these:
1: THINK ABOUT HOW THINGS LOOK
Before we focus on the writing side of things, there’s just one small, but crucial thing I wanted to flag that has the potential to really impact how your press releases perform, and that’s how they’re presented.