Email marketing is a valuable tool and one we should all make time for. Only when you take email seriously and interweave it with the rest of your marketing will you start to see the results you are looking for.
In this blog, we look at how you can fit email marketing into the rest of your marketing plan.
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Email marketing doesn’t have to be a headache. With a good stock of content and the right software in place, you can deliver consistent, on-brand email marketing to boost your conversion rate.
Here are some essential tools to underpin successful email marketing.
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In these days of digital marketing, it’s easy to get bogged down in numbers. How many impressions, likes, comments and shares did you get on social media? How many people read your blog, and how long did they spend on the page? And did you get the stats you hoped from your email marketing campaign?
However, there are a lot of people out there who are listening, but only quietly. Their journey to conversion is different, and not as easy to measure, but it doesn’t mean it isn’t happening.
In this blog, we explore “listening” and why marketers should be aware of it.
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Email marketing is a great tool. If you’re on the Get Ahead mailing list, you’ll be used to receiving our monthly messages. But you might not know how much effort has gone into refining our emails over the years! We love our current structure, but we know it’s always good to be open to different ways of communicating.
In this blog, we share seven of our favourite ideas for email marketing.
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A while ago, your business was a start-up. But now it’s a scale-up. How do you know? Well, if you’re turning away clients or customers because you don’t have the capacity, it could be time to scale up your business so that you can meet demand. And if you’re already reaching your goals easily, scaling up will give you greater profits as well as a greater challenge.
To ensure a seamless scale-up, it’s a good idea to write a business growth plan. In this blog, we look at how to write an effective business growth plan and what information you should include.
Decide how far you want to take the business during this phase
Theoretically, the sky is the limit when it comes to business growth. However, when you’re planning, it’s much easier, smarter and more effective to pin down how far you want to take the business over the next period, and how you’re going to do it. This will help you to stay focused, and means you only say yes to business that is going to take you in your planned direction.
Choose your growth indicators carefully
It’s also a good idea to decide how you’re going to measure the business growth. Scaling up your business may well require investment, such as new team members and new equipment, which will affect your overall figures. Remember to break your figures down. Look at the increase in business, but also calculate how much it will cost to get you there. Consider whether those sums add up.
You might also like to consider whether you’re only going to measure growth in financial terms, or include other factors too. Depending on your business, you might like to include customer satisfaction or improved turnaround times. Non-financial indicators help you identify strengths and weaknesses, and develop strategies for the future.
Identify how to move your business forward, and what you need to achieve it
Once you’ve decided how far to take your business in the next year, it’s time to think about how you’re going to do it. You might choose to launch a new product or service to appeal to a new market. Alternatively, you might develop what you already offer in order to retain existing customers and upsell to them. You might keep doing exactly what you do now, only in more locations. We chose to franchise Get Ahead and it proved to be the right move for our business.
Whatever approach you choose, you’ll have to research your additional direction, market it, produce it and sell it. You might even need to consider rebranding, or using different channels to connect with a different type of client.
You can read more about launching new products here.
Be ready to react
Depending on the sort of business you have, external factors might affect your business growth. For example, all businesses learned a lot from the coronavirus pandemic. While covid brought some businesses to their knees, it also created opportunities for others.
If you operate internationally, for instance, your work could be affected by exchange rates. If you have a complex supply chain, your products and prices could be affected by market fluctuations.
Difficult situations can create new opportunities too. We all know that Zoom grew enormously during the pandemic, but did you know that Marks and Spencer helped develop the UK’s World War II rationing strategy? Unexpected need for your product, service or expertise could help your business grow.
Savvy business owners incorporate flexibility into their business growth plans, to ensure they are ready to react to changing situations.
Business development for scale-up businesses
We love helping businesses make the move from start-up to scale-up. To find out more about how we can help you grow your business, contact your local regional director.
Promotions, competitions and giveaways can create a real buzz around your business expo stand, both in the real world and online. However, it’s important to put thought into your promo so it works for your business and isn’t just a gimmick.
In this blog, we look at how to plan promos and pass on some ideas that work too!
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A hybrid conference or meeting is one which is held both in person and virtually. More conference organisers are choosing this approach since the pandemic showed us all the possibilities of remote and hybrid working. Get Ahead have been offering Zoom services since the 2020 lockdown, continually refining our approaches to provide a streamlined service and successful outcomes.
Let’s take a closer look….
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All businesses need to bring out new products and services from time to time. They help keep the business fresh, and can help you attract new customers from different demographics. Spring is a lovely time to start fresh with a new product, so our marketing experts have broken down the key steps towards a successful product launch.
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Regular followers of Get Ahead’s updates may have noticed that we’ve been diversifying our content recently. The team has collaborated to write and design two e-books, while our founder, Rebecca Newenham, has written her own book on franchising and flexibility, called Virtually Yours.
We’ve created the books not only because we have information to share, but also to showcase the skills and experience of our copywriters and graphic designers. We’ve noticed that e-book experience is in increasing demand, as more clients decide to make their knowledge available to their own business family.
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How do you feel about January? Are you someone who likes to hit the ground running, or does it take you ages to motivate yourself after the Christmas break?
At Get Ahead, we’ve learned to start the year with a bang! As soon as the fireworks go off for New Year, we’re feeling excited about what the future has to offer. We look for ways to do better in the coming year, harnessing the power of a fresh start to raise our standards and take our business to a new level.
In this blog, we share some of our ideas for starting marketing with a bang.
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Get Ahead has a team of business support experts ready to provide virtual support to your business