Author archives:

Meet the expert: Elesha Williams

Meet the expert: Elesha Williams

Administration | Project Management | Business Support

Elesha is an adaptable, hardworking, and well-organised executive assistant with over 5+ years of experience working alongside executives in a variety of industries. Elesha specialises in executive administration, project management support as well as general business support services.  

She is very passionate about helping businesses grow by taking care of the administration so that business leaders can focus networking and on the managing their company.   

Elesha’s interests include travelling, trying out new cuisines and continues self development.  


  • Diploma of Financial Planning 
  • Advanced Diploma of Financial Planning 

She is also in her final year of her Bachelor of Commerce (Majoring in Financial Planning and Accounting). 

Meet the expert: Simone Deveney

Meet the expert: Simone Deveney

Administration | Business Support | Marketing

Hi my name is Simone. 

I help businesses manage their overwhelming workload by offering high end support with administrative, marketing and creative responsibilities allowing business owners to focus on the big picture to scale their business.

With 10+ years of administrative and creative experience across a range of industries in customer service, office management and marketing this will enable me to provide you and your business with the ultimate support.

I have a passion for all things health and wellness and in my spare time you will either find meat the beach, making art or singing.

Meet the expert: Miranda Innis

Meet the expert: Miranda Innis

Administration | Websites | Social Media 

I am 34 and live in Newcastle, NSW, Australia.

I have over 15 years of experience in the admin world and started working as a junior receptionist in 2006. I’ve completed the 90-Day VA Course, where I upskilled and fine-tuned my administration skills.

I have a positive and energetic personality. I love a challenge, and my ‘can do’ attitude supports any situation or task. I love being outdoors and energising under the sun. I am passionate, positive, and live life to the fullest.

When I am not being creative, designing websites, or managing socials, you’ll find me hiking, running around a netball court, or enjoying a coffee by the beach with friends.

Meet the expert: Jennefer Roy

Meet the expert: Jennefer Roy

Marketing, Web Design, WordPress

Jennefer has 7 years’ experience working in a Holistic Medical Clinic as a Marketing Assistant and Senior Administration Officer.  

She is very passionate about helping Health & Wellness Businesses build, maintain & grow their web presence by creating user-friendly, conversion-based websites.  

She exclusively uses WordPress and Elementor, and ensures websites are not only visually appealing but are strategically designed, customer-focused and mobile responsive. 

Meet the expert: Lauren Pearce

Meet the expert: Lauren Pearce

Xero, MYOB, Data Entry 

Lauren has a background in accounts and business administration gained over the last 30 years working as an executive assistant and office manager. With a Certificate 4 in Bookkeeping, Diploma in Accounting, Certificate 3 in Business Administration she enjoys all things accounts, especially reconciliations. 

She prides herself on being organised, her attention to detail and providing utmost discretion to ensure confidentiality.  Her aim is to add value to her clients so they can benefit from her experience and skills. 

Lauren’s interests include keeping fit and travelling Australia with her husband in their hybrid camper. 

Lauren Pearce

Meet the expert: Kim Parker

Meet the expert: Kim Parker


Originally from South Africa, Kim qualified as an accountant, after completing her articles in beautiful Cape Town. Kim has experience running the financial function of an insurance broking firm, a private hospital and a publishing house.  

Kim is Xero certified and joins our team in bringing her extensive experience in the set-up and implementation of accounting systems and processes within a business. Kim has a passion for working in the health & wellness space and is known for her ability to connect with people and build and maintain long-lasting relationships. 



Meet the expert: Danielle Smith

Meet the expert: Danielle Smith

Graphic Design | Branding

Danielle has a BA in Internet Communications, over 11 years in media and brand licensing and 2 years designing large scale print for signage.

She now focuses on graphic design solutions that help small businesses communicate with confidence through carefully crafted documents that actually reflect their business and talents. Infusing both her client’s brand and passion into a graphic asset that works for them.  It could be for marketing, socials, or (her favourite) those hard-working, process-driven documents that businesses often send to clients and guests with essential information.  None of these need to look boring, in fact, they should all be working to represent their business and what they do – and to make their business shine!  

Meet the expert: Brad Outtridge

Meet the expert: Brad Outtridge

Copywriting | Technical Copy | Blog Writing

Brad is a copywriter specialising in travel and children’s entertainment stories.  

With a background in journalism and communication, Brad’s passion for writing has allowed him to create content for theme parks across the world, manage social media for several renowned radio stations, and write for several award-winning short films. 

Priding himself on his sense of humour, Brad likes to bring wit to his writing whenever he can, but with over eight years experience across a variety of different industries (from tourism, travel, news media, to charities), Brad is adaptable in his tone and can write to suit any business needs. 

Currently writing for the Starlight Children’s Foundation, Brad has now broken into freelance work, aspiring to work alongside growing and emerging businesses. Brad’s “can-do” attitude and optimism allows him to take on every challenge in a hasty manner, and is always eager to please! 


Meet the expert: Beth Lewis

Meet the expert: Beth Lewis

OBM I EA I Content I Business Solutions I Coach

Beth is a creative, driven, well organised individual with a passion for people and business.

 With over 20yrs in the corporate world within a range of industries and organisations, (ranging from Real Estate, Corporate Wellbeing, Tech, Pharma and her own business as a Coach/Mentor), Beth has a diverse skill set. 

With a strong background in coaching, account management, project management, sales, events, administration and managing & mentoring teams, Beth brings true passion and a natural flair for providing a level of co-active support that is intuitive and second to none, whilst building strong and long lasting relationships. 

Beth has a proven track record in the ability to work within fast-paced environments and within tight deadlines, as well as being able to adapt to any business situation.